About Us

Founded by Frank B, a Vietnam-era Veteran who knows firsthand the power of overcoming adversity, Original Badass is more than just a clothing brand – it’s a symbol of resilience.

Frank’s journey began in the shadow of an abusive father, which led to PTSD, addiction, and years of struggle with alcohol and drugs. Through grit, determination, and support from those who believed in him, he broke free. After 30+ years of sobriety Frank turned his pain into purpose. The inspiration for Original Badass came from his best friend and counselor, Dr. Jodie Eckleberry-Hunt, Ph.D., A.B.P.P., whose book Badass Stories: Grit, Growth, Hope, and Healing in the Shitshow became a guiding light on his path.

Each Original Badass t-shirt is a tribute to those who rise from their struggles, embrace their scars, and wear their strength with pride. And because we believe in lifting others, a percentage of all proceeds will be donated to Sacred Heart Veteran’s Village of Catholic Charities, supporting those who have served and continue to fight for a better tomorrow.

Join the movement.
Wear the courage.
Wear the strength.
Wear the legend.
Support the mission.

Original Badass – for those who refuse to let their past define them
and know their worth.